[11 July, 2024 — HONG KONG] Bowtie, Hong Kong’s first virtual insurer1, is pleased to announce the appointment of renowned Hong Kong YouTuber, Tommy Leung (Ming Jai), as Creative Advisor.
Apart from his years of experience in social media content creation as an experienced YouTuber, Ming Jai has also started his own company — “Anything But Limited“, utilising his experiences to provide courses on storytelling and techniques of operating a YouTube channel. In order to enhance the overall storytelling ability of Bowtie, after onboarding, Ming Jai will bring valuable insights to the Brand’s Marketing and Youtube Team.
Starting from 2010, Ming Jai has been focusing on developing his personal YouTube channel (mingjai14), which has accumulated a total of 100 million views and 700 thousand subscribers. Ming Jai’s diverse video topics range from his chit-chat video series, micro-films, travelling vlogs, to the recently-developed knowledge-based video series; by establishing this value-oriented YouTube channel, Ming Jai has fully demonstrated his varied creative experience and deep understanding of social media trends.
“As a virtual insurer, Bowtie’s business model is built on consumer education. By popularising insurance knowledge, we believe that the potential customers could therefore choose the products that are most suitable for them. Considering that, both my colleagues and I are looking forward to working with Ming Jai; we are glad to have his thoughts on content creation being integrated into our team, further enhancing Bowtie’s storytelling capabilities in the area of insurance education.”said Fred Ngan, Co-Founder and Co-CEO of Bowtie.
“Besides being a YouTuber, I am also very honoured to be invited to be Bowtie’s Creative Advisor, exerting influence across different platforms. I am aligned with Bowtie’s commitment to insurance education and their dedication to address the protection gap in Hong Kong impresses me a lot. I look forward to devoting my own experiences and ideas to popularise Hong Kong insurance knowledge continuously.” said Tommy Leung, Creative Advisor of Bowtie.
About Bowtie
The Bowtie Life Insurance Company Limited is an authorised life insurance company and Hong Kong’s first virtual insurer. Its vision is to bridge the medical protection gap and transform the way people access healthcare in Hong Kong. By combining modern technology and medical expertise, Bowtie offers a commission-free and convenient online platform for customers to quote, apply, and claim for medical insurance plans anytime, anywhere. Bowtie is backed by Sun Life Financial, Mitsui & Co, and supported by leading international investors. Currently, Bowtie has raised more than HK$680 million and provided over HK$90 billion of insured value to families. Stay up to date at https://www.bowtie.com.hk/en/.
- 1Bowtie is the first company authorised by Hong Kong’s Insurance Authority under its Fast Track Pilot Scheme
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